ToolForTheTask

Alternatives to HubSpot

12 alternatives to HubSpot that do the same job, ranked by how many of its jobs and business types they share. HubSpot: Free tools $0 for up to 2 users; Starter from $7-$20/seat/mo.

ToolWhat it doesEntry priceChecked
HubSpot (the original)CRM with marketing, sales and service hubs plus AI.Free tools $0 for up to 2 users; Starter from $7-$20/seat/moOct 15, 2026
KeapCRM and marketing automation for small businesses.Starting at $299/mo (or $2,988/yr)Oct 15, 2026
ActiveCampaignEmail marketing and automation.Contact for pricing*Oct 15, 2026
Apollo.ioB2B contact database and sales engagement platform.Contact for pricing*Oct 15, 2026
Constant ContactEmail and SMS marketing for small businesses.Lite from $10.20/mo billed annually; Standard $29.75; Premium $68Oct 15, 2026
HighLevelAll-in-one marketing CRM for agencies and local businesses.Starter $97/mo ($970/yr); Unlimited $297/mo; 14-day trialOct 15, 2026
MailchimpEmail marketing and automation.Free plan (up to 250 contacts); paid plans from $13/mo for 12 months (promo), price rises with contact countOct 15, 2026
Zoho CRMCRM with Zia AI assistant.CRM Plus from $20/user/mo (other editions listed)Oct 15, 2026
ChatGPTOpenAI general-purpose AI assistant.Free version available; paid plan prices not rendered in snapshot textOct 15, 2026
ClaudeAnthropic AI assistant for writing, analysis and coding.Free $0; Pro $17/mo annual ($20 monthly)Oct 15, 2026
FunnelRenter-centric leasing CRM and operations for multifamily.Contact for pricing*Oct 15, 2026
GammaAI tool that generates presentations, documents and websites from a prompt.Contact for pricing*Oct 15, 2026
HonaAutomated client case-status updates and messaging for law firms.Contact for pricing*Oct 15, 2026

* Contact for pricing: the vendor publishes no price on its own site, so we don't show one. How we handle this.

Keap

Starting at $299/mo (or $2,988/yr)

CRM and marketing automation for small businesses.

CRM & pipelineFollow-up & client updates

Checked Oct 15, 2026 DetailsVisit Keap ↗

Apollo.io

Free sign-up; paid plan prices not in snapshot textFree tier

B2B contact database and sales engagement platform.

CRM & pipelineFollow-up & client updates

Checked Oct 15, 2026 DetailsVisit Apollo.io ↗

HighLevel

Starter $97/mo ($970/yr); Unlimited $297/mo; 14-day trial

All-in-one marketing CRM for agencies and local businesses.

CRM & pipelineFollow-up & client updates

Checked Oct 15, 2026 DetailsVisit HighLevel ↗

Mailchimp

Free plan (up to 250 contacts); paid plans from $13/mo for 12 months (promo), price rises with contact countFree tier

Email marketing and automation.

Follow-up & client updatesMarketing content

Checked Oct 15, 2026 DetailsVisit Mailchimp ↗

Zoho CRM

CRM Plus from $20/user/mo (other editions listed)

CRM with Zia AI assistant.

CRM & pipelineFollow-up & client updates

Checked Oct 15, 2026 DetailsVisit Zoho CRM ↗

ChatGPT

Free version available; paid plan prices not rendered in snapshot textFree tier

OpenAI general-purpose AI assistant.

Marketing contentInternal automation & agentsMeeting notes & knowledge

Checked Oct 15, 2026 DetailsVisit ChatGPT ↗

Claude

Free $0; Pro $17/mo annual ($20 monthly)Free tier

Anthropic AI assistant for writing, analysis and coding.

Marketing contentInternal automation & agentsDocuments, drafting & e-sign

Checked Oct 15, 2026 DetailsVisit Claude ↗

Funnel

No public pricing

Renter-centric leasing CRM and operations for multifamily.

CRM & pipelineFollow-up & client updates

Checked Oct 15, 2026 DetailsVisit Funnel ↗

Gamma

Free plan (400 credits, no refresh); paid Plus/Pro plans add monthly credits. Dollar prices not verified (gamma.app pricing page behind Cloudflare challenge)Free tier

AI tool that generates presentations, documents and websites from a prompt.

Marketing content

Checked Oct 15, 2026 DetailsVisit Gamma ↗

Hona

No public pricing; demo

Automated client case-status updates and messaging for law firms.

Follow-up & client updatesCRM & pipeline

Checked Oct 15, 2026 DetailsVisit Hona ↗